Touch Grass Run Club

Touch Grass Run Club is a speculative brand concept developed for .SWOOSH | Nike, designed to explore the intersection of digital culture, physical movement, and community. Inspired by the .SWOOSH Touch Grass Slide, the project imagines what happens when a single product idea evolves into a fully realized ecosystem.

Rather than treating “touch grass” as a punchline or internet shorthand, the concept reframes it as an invitation. Connecting gaming culture, online identity, and real-world movement.

The project imagines a run club built specifically for gamers, using insider references and details that reward those fluent in gaming culture while reinforcing Nike’s core belief in movement as a unifying force. 

Created over an accelerated two-day sprint (Jan. 2026). Rather than isolated assets, the project functions as a cohesive brand ecosystem, designed to scale across digital, print, and experiential touchpoints. The result is an expression of Nike’s innovation mindset, rooted in authenticity, community, and play.